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Standard Research Journal of Business Management (SRJBM)

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Standard Research Journal of Business Management Vol3 (4): 064-071, September 2015
Copyright © 2015 Standard Research Journals



Research Article


Strategy design to modify the corporate culture in Moreliam SMEs- Literature review and research proposal


*1José G. Vargas-Hernández M.B.A.  Ph. D and 2Herson Aguilar Galván


1University Center for Economic and Managerial Sciences, University of Guadalajara

Periférico Norte 799 Edif. G201-7, Núcleo Universitario Los Belenes

Zapopan, Jalisco, 45100 México

2Doctorado en Administración, Universidad de Durango Campus Morelia; hagular@hotmail.com


*Corresponding Author E-mail: vargas2006@gmail.com, jgvh0811@yahoo.com, josevargas@cucea.udg.mx; Tel. +52 33 37703340 Ext. 25685


Accepted 11 May 2015


This paper aims to demonstrate that a paradigm shift in corporate culture can generate growth in MSMEs of Morelia, which will bring many benefits, not only for the business but also for the community at large and for the same government. This is because there are too many MSMEs in Morelia but they are not able to generate the growth that is required on the one hand, and on the other the worrying situation of death soon after the star up.

Keywords: Growth, corporate culture, MSMEs


Stand. Res. J. Bus. Manag

Vol. 3 No. 4

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