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Standard Research Journal of Business Management Vol3 (4): 064-071, September 2015
Copyright © 2015 Standard Research Journals

 

 

Research Article

 

Strategy design to modify the corporate culture in Moreliam SMEs- Literature review and research proposal

 

*1José G. Vargas-Hernández M.B.A.  Ph. D and 2Herson Aguilar Galván

 

1University Center for Economic and Managerial Sciences, University of Guadalajara

Periférico Norte 799 Edif. G201-7, Núcleo Universitario Los Belenes

Zapopan, Jalisco, 45100 México

2Doctorado en Administración, Universidad de Durango Campus Morelia; hagular@hotmail.com

 

*Corresponding Author E-mail: vargas2006@gmail.com, jgvh0811@yahoo.com, josevargas@cucea.udg.mx; Tel. +52 33 37703340 Ext. 25685

 

Accepted 11 May 2015

Abstract

This paper aims to demonstrate that a paradigm shift in corporate culture can generate growth in MSMEs of Morelia, which will bring many benefits, not only for the business but also for the community at large and for the same government. This is because there are too many MSMEs in Morelia but they are not able to generate the growth that is required on the one hand, and on the other the worrying situation of death soon after the star up.

Keywords: Growth, corporate culture, MSMEs
 

 

Stand. Res. J. Bus. Manag

Vol. 3 No. 4

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